About

I am a designer who believes in the power of a story.

As a jazz composer and videographer turned designer, I bring a unique perspective to my role. I leverage my storytelling skills from music and video to craft end-to-end solutions that deeply resonate with users—functionally and emotionally.

For nearly 4 years, I’ve designed within agency, enterprise, and startup environments. My work has ranged from consumer-facing web design to complex SaaS and B2B products. Currently, I’m using my diverse skillset and background at NYSHEX, where I’m improving efficiency in the ocean container shipping space.

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I like to compose jazz

I like to compose jazz

In 2019, I released my debut album, Tonewheel. After years of writing music, I decided it was time to bring it to life. Tonewheel is a collection of observations and experiences of immigrating to and growing up in the U.S. Each song is based on a story, ranging from escaping the Soviet Union to witnessing the challenges of growing up in an urban neighborhood.

The idea for the name came from Plutchik’s Wheel of Emotions. But, a tonewheel can be a mechanical gear or even a color wheel. As far as the album goes, it symbolizes the detailed plot and emotional journey of each story. I’m proud to say that the album has received wide acclaim, with over 1 million listeners as of 2020. You can check it out on Bandcamp.

and create video.

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